Privacy Policy

Being able to trust the companies you travel with is a critical part of enjoying your time away from home. At Adventure Hokkaido, we realize that part of that trust building is in how we ensure that your personal information shared with us is kept private. This privacy policy outlines how we may collect and use personal information when you use our website and related services. It also outlines how we keep your information safe.

Adventure Hokkaido is governed by Japanese law. We respect the privacy of our customers and we comply with the Act on the Protection of Personal Information, which you as consumer are protected by when using any services or products purchased in Japan.

We reserve the right, at our discretion, to modify or remove sections of our Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. Your continued use of our website will be regarded as acceptance to the terms and conditions set out on our website. This also includes consenting to the terms of this Privacy Policy.

Questions about our Privacy Policy

What information do we collect from you?

In the course of providing our services, we collect or receive your personal information in a few different ways. However what information we collect from you depends upon how you use our website.

For users who book to join our tours, we may collect:

  • Name, date of birth, gender, email address, telephone numbers, postal address, medical and dietary information, passport details, travel insurance details, fitness level, previous outdoor experience, and emergency contact details

  • Details of previous trips with us (if any)

  • Information provided through our customer survey after completing a tour

  • Any additional information collected and provided by your travel agent or other third party websites you may book our tours through

For users who subscribe to our newsletter, we collect:

  • Your email address

  • Your full name

For consenting website users, we also collect:

  • IP address, type of device you use (such as tablet, smartphone or computer) and site visit history via the use of cookies

  • Certain information is automatically collected about visitors to our website, as described in the section "Cookies" below

When do we collect the information?

We collect some personal information when you complete one of our online forms to sign up to a tour, sign up to receive our newsletters, or request a quote or ask us a question using our Custom Tour and Contact forms.

We may also collect this information when you call us by phone, or send us a direct email. In most cases your name and email address are collected; while optional information about your travel preferences may also be collected, based on what information you provide with us.

Why do we need the information?

We collect this information in order to provide the best possible service to you while you are using our services. To this end we may use the information that you provide for the following purposes:

  • To process payment transactions that you might make on our site when booking a tour and to help provide any other services that you have requested.

  • To offer the most relevant information suitable to you and your interests through promotional content.

  • To conduct research and statistical analysis for any marketing or promotional research that we might undertake.

  • To continuously improve our products and services. We want to provide the best possible services and experience for our clients.

Who do we share your personal information with?

Adventure Hokkaido does not share, sell or provide your information to any other parties, partners or suppliers unless it is required for the operation of our tours; or if we are legally obligated to. We may disclose your personal information to:

  • Government bodies and law enforcement agencies

  • Suppliers in Japan who we engage with to provide our services during your tour

  • Our guides

We do not share your personal data beyond the requirements of providing the services of Adventure Hokkaido to you.

How do you use cookies?

Our site uses “cookies” which are small files containing pieces of information that are stored on your browser on your computer’s hard drive. Cookies cannot be used to find out the name or email address of an individual, but allows web applications to respond to you as an individual. Our cookie use falls into two categories:

Functional Cookies

These cookies help us provide a better browsing experience. They are used to store your preferences, such as distance units etc. They are not shared with any other services.

Analytic Cookies

We use analytic cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to our client's needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Although we use a third-party system for logging traffic; the third-party provider does not keep any of the personal information about our customers in the data it collects.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. No personal information about visitors to our website is stored within our cookies. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, however you can set your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

How do you secure my data?

Any information given is stored in our secure database with no access to unauthorised users. We have passwords, encryption devices and firewalls as protection. That being said, we are unable to 100% guarantee the safety of any data transmitted via the Internet. Your information is accessible by authorised employees only and remains the confidential property of Adventure Hokkaido at all times.

Do you link to other sites?

Our website provides links to other sites for your ease and convenience. These websites are owned and operated by third parties, and may hold different security standards and privacy policies. Our Privacy Policy does not apply to third-party websites or services.

We are not responsible for, and we do not exercise control over, any third parties that you choose to share any personal information with. Any information you provide on the third party sites is subject to the privacy policy pertaining to that company.

We recommend that you read the privacy policies for these websites before deciding to share any personal information with them.

Can I find out what personal information you collect about me?

You may request us to tell you whether we are processing your personal data, to tell you what personal data we are processing and for what purposes. Providing the rights and freedoms of other individuals are not affected, we will supply you with a copy of the personal data that we hold on you. Please be advised that a fee may be applicable.

You have the right to ask us to stop using your personal information to carry out direct marketing to you as well as to engage in electronic communications with you.

You can exercise these right by writing to us at:
West 4, North 46, Higashikawa, Kamikawa, Hokkaido, 071-1404, Japan

Can I contact you about your privacy policy?

Should you have any questions in regards to this Privacy Policy, or our use of cookies, please don’t hesitate to get in touch with us.

Mail: West 4, North 46, Higashikawa,
Hokkaido, 071-1404,

Phone: +81-(0)50-3528-8243 (From Monday to Friday, 9:30am-5:30pm Japan local time)